The Geelong Racing Club (GRC) has just announced a sponsorship deal, with one of Australia’s leading bookmakers, Ladbrokes which is set to bring a boost to the club’s flagship races.
Starting this August, Ladbrokes will be prominently featured throughout the club, with investments planned for facilities.
Luke Rayner, CEO of GRC, expressed his excitement about the partnership: “Our key feature days, The Ladbrokes Geelong Cup and Ladbrokes Coastal Classic on Super Saturday, will undoubtedly reach new heights under this partnership.”
Rayner also recognised the club’s old partner while highlighting the importance of this new alliance.
“Firstly, I would like to recognise the commitment and contribution of our current partner, bet365,” Rayner said.
“This was not a decision that was made lightly, and we ran a robust process to ensure the best possible fit for the club moving forward. Ultimately, we want to be a progressive club, and we feel the partnership with Ladbrokes puts us in a strong position to deliver upon this into the future.”
This partnership is anticipated to raise the profile of both the Geelong Cup and Coastal Classic races, drawing increased participation and enriching the racing experience for enthusiasts and punters.
Ladbrokes is the sister company to Neds, which is known for being one of the most competitive bookmakers in horse racing.
The collaboration is anticipated to bring in income, for the Geelong Racing Club.
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