Werribee Racing Club has announced a major new partnership with online bookmaker Picklebet, marking the company’s first foray into racecourse sponsorship.
As part of the agreement, the venue will now be called Picklebet Park Werribee, and the Werribee Cup (1600m) will also adopt the Picklebet name.
Club manager Adam Wilkinson expressed his excitement about the partnership.
“We are thrilled to welcome Picklebet as a key partner of Werribee Racing Club,” he said.
“They are an outstanding example of how a disruptor in the betting industry can drive innovation and excitement.
“Their fresh perspective and forward-thinking approach align perfectly with our vision.*
“This partnership not only strengthens our ability to deliver exceptional race days but also helps us connect with the next generation of racegoers, ensuring the long-term vibrancy of our club.”
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