The Victorian Racing Club has named top AFL executive Kylie Rogers as its new Chief Executive Officer.
Rogers replaces the outgoing Steve Rosich in the position and brings with her a wealth of experience across sport, commercial media and major events. She is the 14th CEO of the of the VRC and the first female to hold the role.
VRC Chairman Neil Wilson said Rogers’ extensive experience had lead to her selection over a strong batch of candidates, over a six week process.
“Kylie is one of Australia’s most well-known and respected senior executives. Having more than 25 years’ experience working across the AFL, Mamamia and Network Ten, she brings a high level of commercial acumen, and impressive customer and media experience across major events, entertainment and sport,” he said.
“As part of an impressive resume, Kylie has overseen the significant commercial growth of the AFL, been instrumental in the redevelopment of Marvel Stadium, the growth of AFL’s digital and marketing platforms, and has been pivotal in improving the customer experience and fan acquisition strategy.
“We believe Kylie’s career experience and leadership qualities are extremely well aligned to our strategy and the delivery of the next exciting chapter for the VRC, which includes accelerating our local and global ambitions across racing, events and media, including the Melbourne Cup Carnival, and to build the next generation of the Flemington Racecourse precinct as a year-round sport and entertainment destination.”
Rogers, who was one of 10 Executive General Managers working under AFL CEO Andrew Dillon, thanked the VRC for the opportunity to join such an important organisation.
“The VRC is one of the world’s greatest sporting and cultural institutions, and it is an organisation I am extremely excited and honoured to be leading,” she said.
“I love racing, and I look forward to working with Neil, the board, and the entire VRC team to elevate the club and the Flemington precinct into the future.”
Dillon said the AFL was disappointed to lose Rogers, but wished her well in her new endeavours.
“Kylie is a great leader, a great strategist but above all she is simply a great person that everyone wants on their team,” Dillon said.
Rosich departs the role having guided the VRC from midway through the pandemic, and achieved significant milestones including record membership and growth in Melbourne Cup-week crowds.
Another AFL figure, former CEO Gillon McLachlan has been heavily linked to the Racing Victoria Chairman’s position.
Rosich’s last day will be July 31.
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